In accepting the Athena Best of Show for this campaign, I made a quip about the $100,000 cash prize: "I'm a little stretched on the mortgage, so this big check will keep shelter over my children's heads. Ha ha." I was then publicly informed that there was no longer a cash prize, but rather a large donation made in my agency's name to an ad school. It was an awkward moment, and yet another reminder that I came into this profession too late.

Athena, by the way, is a now-defunct show that awarded the year's best newspaper advertising. Remember that medium?