HOTEL VICTOR: PROVOKE

These interchangeable (and One Show-winning) logos are inspired by underwater photos of jellyfish—a dominant theme in this South Beach hotel's interior design. 

We reinvigorated the hotel with a provocative new brand platform, new identities (hotel, spa, two restaurants), event materials and advertising. We also consulted on the lobby soundtrack, staff uniforms and other aspects of the guest experience.

 

WORK GALLERY