HYATT: THE TOUCH
In this, the largest campaign Hyatt had unleashed in years, we edited dozens of spots from 26 scenes featuring 45 characters—covering everything from big brand messages to regional promotions. In every scene, the dialogue had to be written to connect to multiple other scenes. Writing, rewriting and organizing all these permutations, especially as the messaging priorities (and other agendas) kept changing as we got closer to shooting, was one of the most complicated endeavors at that point in my career.
But the nudity made it all worthwhile.