500 CLOWN: UNFAMILIARIZE
500 Clown is an avant-garde, action-based performance group that wanted to reach beyond their theater doors, and diversify their offering to include workshops, content, events and exhibits. We created a brand that's as dynamic, flexible and unpredictable as they are, inspiring spontaneous acts of unprofessionalism and adventurous experiences in everyday moments.
Instead of a conventional manifesto, we created these cards as a manifesto experience—to bring their new "Unfamiliarize" ethos into people's lives and routines.
The brand values and design system were expressed to allow for play and unpredictability.